Volvo Construction Equipment (Volvo CE) said it will use the return of its iconic Volvo Days to highlight its purpose driven message of industry transformation.
Using the theme of the recently launched “Change Starts Here” campaign, the event showcases the company’s leading solutions in the areas of sustainability, electromobility and services.
Volvo CE is also offering a fully-immersive digital experience for those who cannot attend the three-week program in Eskilstuna, Sweden.
Through a series of product demonstrations and tours – both physical and virtual – guests can experience the full line-up of Volvo’s electric compact machines and charging solutions as well as the company’s largest electric excavator the EC230 Electric, currently being piloted in Norway.
Volvo’s new demo and test track for autonomous solutions, designed in conjunction with Volvo Autonomous Solutions, is also being unveiled to the public for the first time at Volvo Days, enabling a test and demonstration site for battery electric and autonomous transport solutions to make sites safer, more efficient and more sustainable.
Carl Slotte, head of sales Region Europe, said, “This legendary event has always been a proud showcase of our ability to match customer value and increased productivity with more sustainable solutions. And now for the first time we are ensuring all our customers, partners, and stakeholders around the world do not have to miss out on the thrill of Volvo Days with an omnichannel marketing approach that also ensures we live up to our promise to work more sustainably.”
Source: Volvo CE